# Keyword Research Tools for SEO Strategies

## What is keyword suggestion tool ?

A keyword suggestion tool is a program that helps you through data-driven analysis, keywording and competitive research find the most suitable keywords for your website, blog, or online marketing campaign, and when it is included among the best keyword research tools for SEO it also supports wider digital marketing, search rankings and content planning goals.

## Labrika’s keyword suggestion tool can help you:

- Enhance your SEO (search engine optimization) and core SEO strategy by picking keywords that rank well on search engines through ongoing analysis and **bring organic traffic** to your site while improving your overall search rankings and rankings in local SERP results.
- **Improve your CTR** (click-through rate) by crafting catchy and persuasive headlines, titles, and meta descriptions that contain your keywords and match search intent, featured snippets opportunities and user experience expectations.
- **Increase your conversions** by focusing on keywords that have high commercial intent and align with the stage of your buyer’s journey, transactional search terms, and PPC plans.
- **Grow your audience** by finding new keyword possibilities, niches, and trends in your industry or market, using search console data, Google search trends and continuous keywording analysis.

## Workflow

1. Clarify your objective and audience: What are you trying to achieve with your website or campaign? Who is your ideal customer and what are their problems and interests, how do they search, and how does this align with your overall keyword strategy and business goals?
2. Enter your website URL into Labrika’s Keywords suggestion tool. The tool will analyze your website and suggest keywords based on your content, current search rankings and competitors’ keywords.
3. Make a list called “My favorite keywords” and include the keywords that you want to promote. Tip: You can also work with keywords by adding all discovered keywords to one list and sorting them out with additional keywording, search intent analysis and content planning.

4. Find new keyword opportunities by entering your main competitor’s website URLs in the Keywords suggestion tool and see what keywords they have that you do not, how their keywording is structured, and how your site can close these gaps through SEO tools driven analysis.

**Tip**: The more keywords you target, the more chances you have of ranking higher and driving more organic traffic to your website. Long tail keywords are the best way to boost your ranking if your site is new and has low authority. By targeting low competition keywords, you can gradually rank higher and higher until you can compete with the big players in your industry with a long tail keyword strategy and supporting content strategies.

5. Choose the main topic keywords. The main topic keywords are the keywords that convey the main point or topic of your content. They are the keywords that represent the core concept or message of your content. For example: “site development”, “iPhone 13”, “vacuum cleaner”.

**Note**: Keywords in lowercase or uppercase do not have a direct impact on SEO, as search engines do not consider the letter case of the text content. Using different letter cases in your keywords can create duplicate keywords, so you should stick to one version (lowercase) to simplify keywording management and reporting.

6. To expand your keyword list, use the long tail keyword suggestion tool with main topic keywords. Long-tail keywords are three or more words that have low search volume but high specificity and low competition. They can help you target niche audiences and rank better for specific queries. For example: “site development in new york”, “iPhone 13 256mb in canterbury”, “vacuum cleaner samsung jet 75”. This is where systematic keyword research, keywording and content planning become vital for long-term rankings.

**Make sure** to save all the keywords that matter to you in the keyword favorites list for future analysis, tracking and on-page optimization planning.

7. To attract more organic traffic from your niche, try Labrika’s “New Content Ideas” tool. It will give you synonyms, related keywords, and questions that you can use in your content. This will help you optimize for voice search and rank well in ChatGPT and other AI search engines, and improve how your answers appear in featured snippets.

8. Prepare the final keywords list. Labrika may suggest keywords based on your website or your competitors. These keywords may or may not be relevant, popular, or profitable for your goal and audience. You may want to clear them if you have already chosen your own keywords or if you want to start fresh, based on your own analysis, plans and strategy.
9. To boost your efficiency, I suggest you take the next step. Run a full website analysis with seven collected keywords. It may cost you more than $20-50 to get thousands of keywords, but it’s worth it. You only need to do it once and it will save you months of work and money by giving you a complete picture of competition, search volume, rankings and on-page SEO issues.

**Here is how to use the results:** Labrika will group all keywords into a cluster, show your site’s keyword rank, and find relevant pages. You can:
   - Start with the keywords that already have relevant pages or a ranking of 50 or higher in the search results. This way, you can focus and get results faster by improving these pages, internal links and meta descriptions first.
   - At the same time, you can create briefs for copywriters or share an interactive editor for copywriters so that they can write optimized content for you, follow your keywording guidelines and support your broader SEO strategy.
   - Move the most competitive keywords out of the project, so you do not waste your time and money on them now. You can focus on the keywords that can bring you traffic soon. You can revisit these words later.

**Tip:** Keep in mind that the ranking of a site is influenced by many factors, not just the keywords in the text. That’s why Labrika is ideal for you, as it covers over 230 criteria that search engines care about. And since you have already run a full analysis of the site, you will have access to all these reports, including technical analysis, content analysis, backlink analysis and usability analysis.

## Choosing the main topic keywords for SEO

Choosing the main topic keywords for SEO is an important step to optimize your website and attract relevant traffic from search engines, improve SEO rankings and support consistent content planning.

**Main topic keywords** are keywords that represent your main products or services. They can be very competitive and therefore hard to rank high. But you need to always know them in order to find more niche low-competitive keywords with their help. Main topic keywords should not be too few - at least they should include keywords that describe what you do, for example, “healthy eating site”, “fitness center”, “online store”. As well as a list of all the main sections, products or services that you offer. For example, “lose weight”, “soup recipes”, “samsung vacuum cleaners”, “carpet cleaning”, “marketing advice”.

1. To do this, you need to sort out all the keywords that you have collected earlier according to the steps above and filter - move keywords consisting of 2-3 words into a separate list, using keywording to tag commercial, informational and navigational terms.
2. Next, you need to review this list and, firstly, delete the keywords that are not suitable for the main ones, and secondly, add those that were missed for some reason, based on analysis of people search behavior, Google search trends and your primary target audience.
3. After that, you can use these keywords to extend the list of keywords as described above in the instructions, generate keyword ideas for articles, product pages and blog sections and align them with your SEO tools, budget and content plans.

## Tips to use a keyword suggestion tool effectively

- Use high and low search volume keywords in your featured keyword list. High search volume keywords consist of one or two words that have a lot of search queries, but are vague and controversial. Long tail keywords usually have low search volume and contain at least three words, but are more specific and bring more targeted and high-converting organic traffic to the site. It is important to balance both types of keywords to improve your SEO strategy and reach a wider audience. As a rule, the high search volume keywords should be fewer than the long tail keywords.
- Use synonyms and variations of your keywords. These are different ways of saying the same thing or idea. They can help you avoid keyword stuffing and increase your relevance and diversity, improve user experience, and create content that better matches search intent across different devices and social media channels.

## How to prepare keywords list

Automatic suggestion tools are software applications that help you find relevant and popular keywords for your website, blog, or online marketing campaign. They analyze the search queries of your target audience and suggest keywords that match their intent, interest, and needs, giving you hundreds of suggestions and supporting scalable keywording.

However, not all keywords suggested by automatic tools are good for your website or campaign. Some keywords may be bad because they are:
- **Irrelevant**: These are keywords that have no connection to your website or campaign topic, niche, or goal.
- **Unprofitable**: These are keywords that have very low commercial intent or value.
- **Competitive**: These are keywords that have very high difficulty or competition.

## How to clear suggested keywords from automatic SEO tools

To clear suggested keywords from automatic SEO tools, you should follow these steps and treat the process as part of your regular keywording, analysis and planning routine:
1. Backup your suggested keywords before clearing them: You may want to save or export your suggested keywords before clearing them.
2. Eliminate bad words from your list of preferred keywords that you gathered before, using your own judgment and insight.

## Examples of bad and strong keywords

**Examples of bad keywords:**
- _being nice, best deal available, best commercial, best color, better price, good choice._

**Examples of strong keywords:**
- _download comedy movie_ 
- _cafe near us_ 
- _bad axe band_ 
- _best hairdresser_ 
- _best family cars_ 
- _boxer engine_

## What is Monthly search volume ?

**Monthly search volume (MSV)** is a measure of how many times a particular search query or keyword is entered into search engines each month. It is an indication of the demand or popularity of that keyword.

You can use MSV to find out what topics or keywords are trending, what your potential customers are searching for, and what keywords your competitors are ranking for.

## How to load my keywords to Google Keyword Planner to get Monthly search volume

To load your keywords to Google to get search volume, you can use the Google Keyword Planner tool. This is a free tool from Google that lets you research keywords based on your product, service, or website.

## Why I should use zero search volume keywords for SEO ?

Zero search volume keywords are keywords that have little to no monthly searches according to keyword research tools, but careful analysis and keywording can show how they still influence rankings, conversions and overall SEO performance.

To sum up, zero search volume keywords can be valuable for SEO if you use them strategically and wisely. You should not ignore them just because they have low or no estimated searches.

## Summary

If you want to optimize your site for various types of searches, including voice and AI, Labrika is a great tool to use. It has a huge database of keywords and questions that can help you create better content for your audience. You can boost your organic traffic and your marketing strategy by following the steps above and applying Labrika to your site.